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At 18+% CAGR, Digital Asset Management (DAM) Market Potentially Worth $5.66 Billion by 2022 Led by North America
The digital asset management market is forecast to reach $5.66 billion by 2022 from $2.44 billion in 2017 at a CAGR of 18.3% during (2017-2022) driven by the proliferation of digital content, increasi... By PR Newswire

PUNE, India, July 11, 2017 /PRNewswire-iReach/ -- The consumer goods and retail segment is expected to hold the major market share during the forecast period. Consumer goods and retail industry has been witnessing digital transformation across the world. With the increasing competition in online and offline retail industry, vendors are emphasizing on investing heavily in digital marketing to target large audience in less time. This is likely to contribute largely to their digital assets and thus expected to create potential opportunities for DAM solutions and services in order to manage and optimize their digital assets. Complete report on "Digital Asset Management (DAM) Market" spread across 139 pages, profiling 12 companies and supported with 57 tables and 64 figures is now available at http://www.rnrmarketresearch.com/digital-asset-management-dam-market-by-component-solutions-and-services-application-enterprise-marketing-and-broadcasting-and-publishing-deployment-type-organization-size-industry-vertical-and-region-st-to-2022-market-report.html .

The small and medium enterprises (SMEs) segment is expected to grow at the highest CAGR during the forecast period. Small enterprises face greater resource crunch than larger enterprises and require better methods to solve the complexities for better cost optimization on their business processes. Implementing viable solutions for managing and maintaining metadata and digital assets are some of the major benefits that the small enterprises are experiencing through the adoption of DAM. By using these managed services, SMEs are able to focus more on business operations than worrying about maintaining digital asset management cost.

The digital asset management market is driven by the increased adoption of IoT and the increasing proliferation of digital data contributed by mobile devices and computers in organizations. On the other hand, lack of awareness and dependency on traditional approaches is expected to hinder the growth of the market during the forecast period.


The Asia-Pacific is expected to witness a high digital asset management market growth potential during the forecast period. North America holds the largest market share in 2017 while APAC is the fastest-growing region in terms of CAGR. Asia Pacific market is witnessing heavy commercial investment considering the untapped opportunities in the developing countries in the region. Moreover, government initiatives to promote digitization in developing countries has led many large organizations to target their market in the in this region, Thus, aiding technological development and digitization in the region. This is expected to create prospect opportunities for DAM vendors to explore in the coming years.

This research study is obliging for following audience:

  1. Digital asset management vendors
  2. Workforce optimization solution providers
  3. Customer experience solution providers
  4. Contact center infrastructure vendors
  5. Managed service providers
  6. Value added resellers

The digital asset management ecosystem comprises major vendors such as Adobe Systems Incorporated (U.S.), Open Text Corporation (Canada), Celum (Austria), Mediabeacon, Inc. (U.S.), Canto, Inc. (U.S.), Widen (U.S.), Bynder (Netherlands), North plains (Canada), Mediavalet, Inc. (Canada), and Cognizant (U.S.).  Download PDF Brochure "Digital Asset Management (DAM) Market by Component (Solutions and Services), Application (Enterprise, Marketing, and Broadcasting and Publishing), Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022" research report at http://www.rnrmarketresearch.com/contacts/request-sample?rname=1129403 .

In the process of determining and verifying, the market size for several segments and sub segments gathered through secondary research, extensive primary interviews were conducted with key people. In Tier 1 (35%), Tier 2 (45%) and Tier 3 (20%) companies were contacted for primary interviews. The interviews were conducted with various key people such as C-Level (35%), Director Level (25%) and others (40%) from various key organizations operating in the digital asset management market. The primary interviews were conducted worldwide covering regions such as North America (45%), Europe (20%), Asia-Pacific (30%), and RoW (5%).

Research Coverage: The digital asset management market has been segmented by component, application, deployment type, organization size, industry vertical, and region. The report segments the digital asset management market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different verticals and regions.

On a related note, another research titled Digital Asset Management Market Global Forecast to 2020 says, the global Digital Asset Management (DAM) market to grow from $1.42 billion in 2015 to $5.36 billion by 2020, at a CAGR of 30.4%. Asia-Pacific (APAC) is expected to become one of the major adopters of DAM solutions by 2020. Companies such as OpenText, Oracle, Adobe Systems, ADAM, HP, IBM, EMC, Cognizant, NorthPlains, Widen have been profiled in this 162 pages research report available at http://www.rnrmarketresearch.com/digital-asset-management-market-by-solution-video-management-by-service-consulting-by-application-marketing-by-deployment-type-by-user-type-by-industry-government-and-by-region-global-forecast-to-2020-market-report.html .

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